When analyzing the organizational environment an essential distinction is created between an organizationâ¤™s task environment and it is institutional environment. Here, our attention will be dedicated to describing task environment from the offshore transport industry, which includes all factors that exert an affect on their ability to complete their set goals. You can do this by making use of the next three theoretical concepts: munificence, dynamism and complexity, as a result created by Aldrich (1979).
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Munificence of the Environment
Firstly, munificence translates itself as the ability to that the environment permits continuous growth. Generally, the product selection of a company in this niche serves both the offshore wind industry and offshore oil & gas industry. Both industries permit a considerable growth of the firm and, therefore, provide enough capacity and opportunities for continuous growth. Furthermore, on a product level the product cannot be easily substituted by new techniques because of the high costs associated with product and the protection of techniques used, by patents. Thus, enhancing the likelihood of possible and steady growth for the firmâ¤™s products later on.
However, the interior organization and structure from the companies appears to limit potential growth, as a result they appear to be not able to exploit the development potential provided by the industryâ¤™s munificence. In both industries there is considerable brand awareness amongst customers as well as an ineffective and unstructured online marketing strategy might be a reason significantly reducing growth. Secondly, when it comes to dynamism companies appears to act in a relatively stable and predictable environment, thus implying a minimal rate of change. Even though market in which the offshore access providers operate is growing quickly, the character of the product demanded and the service provided continues to be same. Therefore, changes in customer demand are unlikely and uncertainty arises typically out of changes occurring within the legal and physical sector. The second is undoubtedly important because more stormy seas, due to changing weather, increases potential accidents, which would severely harm the trustworthiness of the organization with all its consequences.
offshore access system
Finally, the complexness of the offshore access environment is labeled as highly complex. This is mainly caused by the extensive amount of technical knowledge essential for the production of the firmâ¤™s physical product (the heave compensated gangway). This counts for the engineers of these companies themselves but in addition for suppliers of parts used in the end product. Besides, highly specialized employers are used to be able to build and operate the offshore access systems, which also indicate a high amount of complexity involved in the production process.
All in all, its figured theres moderate uncertainty. This relates to the reduced rate of change which was identified and also the high degree of complexity.